small business consultant

I work for an online company that provides help in the form of small business management and accounting software tools and expertise to thousands of startups and small businesses across the globe and whenever I explain to people what I do, I often get asked the same question “Given my years of experience, how could I put it to use and make earn cash quickly by becoming a small business consultant”? I’m always willing to give advice as I am fortunate enough to spend a lot of my day communicating with small business owners and employees enthusiastic to discuss their challenges.

Here is my advice which I hope you will find useful:

The online world is the ideal place for finding customers and it makes it straightforward to get into a dialogue with them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with guidance and help them tackle issues.

Information marketing – repurpose and sell your expertise to small businesses everywhere via the net

What I discuss here is equally appropriate to businesses of any size. You can repackage and sell your expertise in a multimedia format such as video, audio or documents. The software to produce professional standard material are widely available on the network. Constructing a series of lessons in easy to consume digital formats is now straight forward and doesn’t cost much to do. You just have to be prepared to spend a little time getting to know the software. The objective here is to generate [content.

You should start with thinking through your objective. Consultancy and Information marketing compliment each other and if you do both can be very lucrative as the consultancy will provide you with the questions, the answers to which repurpose for sale through the internet and sold over and over again.

If you are starting from scratch with no customers but have expertise you know would be needed by others then plan to create a very short video to promote yourself and your expertise to your market. Unless you know the potential client(s) precise problem then make the video generic and the following format – S.T.A.R (Situation or Task, Action, Result). Make your messages as interesting as you can and keep the narratives short. Now deploy the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Follow this up with a phone call. If you know the specific nature of the target(s)problem then don’t make the video public, just put it somewhere privateon the Web or even on a disk and post it, again follow up with a call.

This method is ideally suited to situations where you are individually targeting prospect(s). You should always focus on growing a list you can interact with and make sales to. Treat the people on your list well and they will tell you their needs to which you can match and your content products. The more people on your list the more consulting and information marketing opportunities you will unearth. If you would like to know more about how to do this then follow any of the links in this article. I would be very glad to help you.

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